How to audit a website for SEO. On page checklist for 2017

On Page SEO" Checks This really is the largest part on the audit. It addresses the best way to analyze personal pages in bulk to uncover problems with with the site.

Missing Meta Descriptions

What're missing meta-descriptions? When you don`t enter your own meta-description, Google requires what it thinks is the most descriptive section of the content and utilizes it for the snippet to present consumers in the SERP. Do meta descriptions matter? While completing the meta-description has become less important to inform the search engines what your page is about, it`s nevertheless a great spot to put in keywords and language that can elicit a click in the user. You miss the chance to frame your snippet the way which you want it to read, by not filling out the meta-description. How am I able to check the for missing meta-description? Screaming Frog > Meta description

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Title Missing

What're missing title tags? Not having an input in to how search engines are viewing your page titles. Do missing title tags matter? Page titles are a rating element, they tell. Doesn't give the consumer a clear indication regarding exactly what the content on the page is about. How may I check if I`m missing ? Using the title tab in Screaming Frog.

302 redirects

What is a 302 redirect? Tells lookup engines a page continues to be moved temporarily. Why do 302 re-directs matter? 302 re-directs don't pass SEO equity, if you re-direct a page, meaning, the link worth does maybe not pass through. It could prevent content because Google believes a-T some point you'll revert back to the redirected url. How could I check for 302 redirects? Screaming Frog Redirect Checker

Title Tag Length

What are optimized title tags? Having less than 65 characters in the title tag. Why does character size matter? Having more than 65 characters will result in the title being truncated. This could cut your message or keywords off to searchers. How may I check for title character size? Screaming frog

Authorship markup (rel='author' or rel='me')

What's Authorship markup? Shows a wealthy snippet of the creator in the SERP. Attributes content on a page or post to some particular writer (i.e. digital signature) Does authorship mark-up issue? Currently authorship mark up has been suspended by Google; however may take it it back in potential. How can I check if I 've markup that is Authorship? Verify with Google Structured Data Screening device.

Meta 'hreflang'

What's Meta "hreflang"? Signals has been used on a page. Why does Meta "hreflang" issue? In case you have content in diverse languages in your website, you want to make sure the appropriate page is served to the searcher centered on which language they`re using. Results will soon be served based on place. Ex. spanish webpages with hreflang=es will probably be served to ip-addresses in Spanish speaking countries. How am I able to check for Meta "hreflang" on my site? Right click "View Page Source". Search HTML for reflang markup ()

Check for Broken redirects

Exactly what are re-directs that are damaged? A hyperlink that takes you to an error page. Why do re directs that are broken issue? Lead to poor consumer experience Low quality score of your website Negatively aff-ect your rating in the SERPs How am I able to check for broken re-directs? Screaming Frog Google Web Master Tools > Crawl Errors